Kristina&Co.
©
Found. Trusted. Remembered.
©
Since — 2011
©
Since — 2011
©
Since — 2011
You?
4.9
/ 5
100+ Happy clients
You?
4.9
/ 5
100+ Happy clients
We’ve reimagined how industry authority is built. No pitches. No proposals. No project management theater. Just compounding media visibility from senior strategists who become an extension of your leadership team.
You?
4.9
/ 5
100+ Happy clients
We’ve reimagined how industry authority is built. No pitches. No proposals. No project management theater. Just compounding media visibility from senior strategists who become an extension of your leadership team.
[Our Approach]
Traditional agencies drain your time with bloated retainers. We architect narratives that ensure you are found, trusted, and remembered. When you need visibility that moves at the speed of your ambition, call us.
With over 15 years shaping narratives, Kristina founded Kristina & Co. to create a studio where authority comes first. She believes visibility takes intention, not noise.
Kristina Spionjak
Founder
With over 15 years shaping narratives, Kristina founded Kristina & Co. to create a studio where authority comes first. She believes visibility takes intention, not noise.
Kristina Spionjak
Founder
After more than a decade shaping narratives across global brands and cultural movements, I’ve seen the same story unfold time and again: Brilliant founders quietly build the future, but remain unseen. Their ideas could change industries, yet without the right narrative, their impact stays hidden.
After more than a decade shaping narratives across global brands and cultural movements, I’ve seen the same story unfold time and again: Brilliant founders quietly build the future, but remain unseen. Their ideas could change industries, yet without the right narrative, their impact stays hidden.
That realization became the foundation of Kristina & Co. We work at the intersection of PR, storytelling, and events to turn expertise into influence, designing visibility with intention, not noise.
Whether we’re shaping a media moment or crafting a founder’s public voice, the goal is the same: to ensure you are found, trusted, and remembered.
[02]
Why choose us
We don't just secure press. We ensure you are found, trusted, and remembered.
Strategic visibility turns possibility into reality. It shortens deal cycles, commands trust, and elevates your standing before you even enter the room. We don't just generate noise, we blend narrative precision with human connection to turn your expertise into enduring authority that ensures you are found, trusted, and remembered.
2016
2018
2022
2024
2026
M +
Media features & total valuation impact driven for clients
X
Faster media execution than traditional agencies.
Min
Daily approval workflow built for high-tempo founders.
Kristina&Co
©
4.9 / 5
+
High-growth founders elevated.
Built for speed.
Engineered for authority.
Precision without friction
We launch in days, not months. Our streamlined system cuts through typical agency theater and project management bloat, combining narrative precision with direct advisor access to build real market momentum.
Flexible engagement
Choose monthly packages for compounding authority or targeted milestone sprints around funding rounds and major releases. Scale up or adapt your scope seamlessly as your company evolves.
[03]
Services
Services
Our services are engineered to bypass traditional agency theater and deliver direct, compounding market presence. We don't sell vanity metrics, bloated proposals, or billable hours, we architect tailored visibility systems that establish your category leadership. Whether you need to dominate AI search results, command top-tier news outlets, secure high-impact podcast airtime, or validate your valuation to investors, every protocol is built around a single, uncompromising objective: ensuring you are found, trusted, and remembered.
[01]
The GEO Protocol™
The GEO Protocol™ is designed for leaders who want to dominate the next generation of search. We map how AI engines like ChatGPT, Perplexity, and Gemini currently perceive your brand, then build the high-authority citations and digital knowledge graphs required to directly influence their answers. By pitching your expertise exclusively to the high-domain publications that these models use as training data, we ensure that when prospective buyers ask AI for industry solutions, your name is the one they are given.
[01]
The GEO Protocol™
The GEO Protocol™ is designed for leaders who want to dominate the next generation of search. We map how AI engines like ChatGPT, Perplexity, and Gemini currently perceive your brand, then build the high-authority citations and digital knowledge graphs required to directly influence their answers. By pitching your expertise exclusively to the high-domain publications that these models use as training data, we ensure that when prospective buyers ask AI for industry solutions, your name is the one they are given.
[02]
The Authority Protocol™
The Authority Protocol™ turns your expertise into thought leadership that drives action. We begin with a 90-minute executive deep-dive to extract your unique worldview, securely training a private AI profile to capture your exact voice. From there, our team actively monitors high-domain media requests daily, utilizing a frictionless 15-minute daily approval workflow to secure your presence in top-tier news and trade publications, building the kind of irreversible trust that shortens deal cycles before you ever enter the room.
[02]
The Authority Protocol™
The Authority Protocol™ turns your expertise into thought leadership that drives action. We begin with a 90-minute executive deep-dive to extract your unique worldview, securely training a private AI profile to capture your exact voice. From there, our team actively monitors high-domain media requests daily, utilizing a frictionless 15-minute daily approval workflow to secure your presence in top-tier news and trade publications, building the kind of irreversible trust that shortens deal cycles before you ever enter the room.
[03]
The Broadcast Protocol™
The Broadcast Protocol™ combines the written authority of our news pitching with the deep, parasocial trust of long-form audio. In addition to securing top-tier press, we strategically target elite business, leadership, and industry podcasts. We handle 100% of the booking coordination and provide 1-page pre-interview dossiers on the host and audience. This ensures you are not just read about, but heard, creating a profound, personal connection with your market that standard marketing simply cannot replicate.
[03]
The Broadcast Protocol™
The Broadcast Protocol™ combines the written authority of our news pitching with the deep, parasocial trust of long-form audio. In addition to securing top-tier press, we strategically target elite business, leadership, and industry podcasts. We handle 100% of the booking coordination and provide 1-page pre-interview dossiers on the host and audience. This ensures you are not just read about, but heard, creating a profound, personal connection with your market that standard marketing simply cannot replicate.
[04]
The Capital Catalyst Protocol™
The Capital Catalyst Protocol™ is a high-velocity engine built specifically for founders navigating active fundraises, M&A, or major valuation milestones. We target venture capital reporters and financial media, translating your complex achievements, like clinical data readouts, strategic partnerships, or seed rounds, into investor-ready narratives. By geo-optimizing your press and delivering real-time coverage reports to your board and LPs, we generate concentrated market momentum exactly where your target capital is located.
[04]
The Capital Catalyst Protocol™
The Capital Catalyst Protocol™ is a high-velocity engine built specifically for founders navigating active fundraises, M&A, or major valuation milestones. We target venture capital reporters and financial media, translating your complex achievements, like clinical data readouts, strategic partnerships, or seed rounds, into investor-ready narratives. By geo-optimizing your press and delivering real-time coverage reports to your board and LPs, we generate concentrated market momentum exactly where your target capital is located.
[04]
Process
A proven process that delivers results, not surprises.
Our process begins with a single, comprehensive deep-dive to extract your unique worldview and architect your narrative. From there, our team executes the heavy lifting, from daily media monitoring to targeted journalist and investor pitching, while you maintain total editorial control through a simple, 15-minute weekly approval workflow. The result is a compounding cycle of strategic visibility that moves at the speed of your ambition, ensuring every media moment is executed with precision, transparency, and maximum impact.
90 Minutes
The only onboarding you need. One executive deep-dive interview to map your expertise, then we get straight to work.
15 Mins / Day
Your total time commitment. You maintain complete editorial control and sign off on polished pitches without the agency bloat.
01
The Expert DNA
We map your exact industry expertise in a single 90-minute interview. No homework or writing is required on your end. We ask the questions that matter to extract your worldview and capture your distinct voice.
02
The AI Profile
We securely train a private AI model to write exactly like you. Every pitch and press response sounds like a leading founder and industry expert, never a generic corporate PR marketer.
03
Daily Monitoring
Our team tracks top-tier media requests and journalist queries across your specific industry every single day. When a reporter or podcast host needs an expert, we move immediately on your behalf.
04
The 3-Minute Review
You receive a polished, ready-to-send pitch directly via WhatsApp, Slack, or email. Simply review it for accuracy and hit approve (or edit). You maintain total editorial and factual control in seconds.
05
Compounding Presence
We track your live coverage in real-time and leverage it to secure even bigger opportunities. Every media win builds the digital footprint that ensures your brand is found, trusted, and remembered.
01
The Expert DNA
We map your exact industry expertise in a single 90-minute interview. No homework or writing is required on your end. We ask the questions that matter to extract your worldview and capture your distinct voice.
02
The AI Profile
We securely train a private AI model to write exactly like you. Every pitch and press response sounds like a leading founder and industry expert, never a generic corporate PR marketer.
03
Daily Monitoring
Our team tracks top-tier media requests and journalist queries across your specific industry every single day. When a reporter or podcast host needs an expert, we move immediately on your behalf.
04
The 3-Minute Review
You receive a polished, ready-to-send pitch directly via WhatsApp, Slack, or email. Simply review it for accuracy and hit approve (or edit). You maintain total editorial and factual control in seconds.
05
Compounding Presence
We track your live coverage in real-time and leverage it to secure even bigger opportunities. Every media win builds the digital footprint that ensures your brand is found, trusted, and remembered.
[05]
Pricing
Built for authority.
Choose the engagement model that aligns with your ambition. Whether you need ongoing media presence, podcast visibility, or strategic capital-raise support, our pricing is transparent, direct, and completely free of typical agency bloat.
Starter
Best for founders and executives focused on written news, with high-impact audio and podcast visibility, thought leadership, and AI search visibility.
Monthly
Quarterly
$
/ month
For ongoing media presence.
What's included.
90-Minute Executive Deep-Dive
Custom AI Voice Profile Build
Daily Journalist Monitoring
The 15-Minute Approval Workflow
Top-Tier News Pitching
Targeted Podcast Outreach
Guest Booking Coordination
Pre-Interview Briefing Sheets
Starter
Best for founders and executives focused on written news, with high-impact audio and podcast visibility, thought leadership, and AI search visibility.
Monthly
Quarterly
$
/ month
For ongoing media presence.
What's included.
90-Minute Executive Deep-Dive
Custom AI Voice Profile Build
Daily Journalist Monitoring
The 15-Minute Approval Workflow
Top-Tier News Pitching
Targeted Podcast Outreach
Guest Booking Coordination
Pre-Interview Briefing Sheets
Starter
Best for founders and executives focused on written news, with high-impact audio and podcast visibility, thought leadership, and AI search visibility.
Monthly
Quarterly
$
/ month
For ongoing media presence.
What's included.
90-Minute Executive Deep-Dive
Custom AI Voice Profile Build
Daily Journalist Monitoring
The 15-Minute Approval Workflow
Top-Tier News Pitching
Targeted Podcast Outreach
Guest Booking Coordination
Pre-Interview Briefing Sheets
Pro
Popular
Best for founders in an active fundraise, or approaching a major valuation milestone.
Monthly
Quarterly
$
/ month
For investor-focused visibility.
What's included.
Everything in The Authority Protocol
Scientific & Milestone Press Releases (incl. Wire Distribution)
Deep-Tech & VC Media Targeting
Investor-Ready Coverage Reports
Geo-Optimized Hub Pitching
Pro
Popular
Best for founders in an active fundraise, or approaching a major valuation milestone.
Monthly
Quarterly
$
/ month
For investor-focused visibility.
What's included.
Everything in The Authority Protocol
Scientific & Milestone Press Releases (incl. Wire Distribution)
Deep-Tech & VC Media Targeting
Investor-Ready Coverage Reports
Geo-Optimized Hub Pitching
Pro
Popular
Best for founders in an active fundraise, or approaching a major valuation milestone.
Monthly
Quarterly
$
/ month
For investor-focused visibility.
What's included.
Everything in The Authority Protocol
Scientific & Milestone Press Releases (incl. Wire Distribution)
Deep-Tech & VC Media Targeting
Investor-Ready Coverage Reports
Geo-Optimized Hub Pitching
Growth
Clear scope. Fixed timeline. Zero surprises.
Kristina Spionjak
Founder
Tell us about your current momentum, funding stage, and media goals. We'll help you select the exact protocol to ensure you are found, trusted, and remembered.
2 slots open
Sep'26
Growth
Clear scope. Fixed timeline. Zero surprises.
Starts at
$
Kristina Spionjak
Founder
Tell us about your current momentum, funding stage, and media goals. We'll help you select the exact protocol to ensure you are found, trusted, and remembered.
2 slots open
Sep'26
[06]
Testimonials
Trusted by the most innovative teams.
Results speak louder than promises.
James Ortiz
Director of Comms
Solaris Energy
Renata Moreau
Creative Director
Clandestine
Naomi Chen
Co-founder
Flora & Fauna
From day one, they got what we were trying to do—make solar feel accessible, human, and forward-looking. The rebrand has completely reshaped how we show up in the market.
They brought so much nuance to the brand—mystery, elegance, and a really rich visual language. It’s exactly what we hoped for, and then some.
We wanted a brand that felt honest and connected to nature, but still premium. What we ended up with feels like us in every way—our customers even comment on it.
$12M
Investment funding secured
4.8x
Social media engagement boost
94%
Customer retention rate
James Ortiz
Director of Comms
Solaris Energy
Renata Moreau
Creative Director
Clandestine
Naomi Chen
Co-founder
Flora & Fauna
From day one, they got what we were trying to do—make solar feel accessible, human, and forward-looking. The rebrand has completely reshaped how we show up in the market.
They brought so much nuance to the brand—mystery, elegance, and a really rich visual language. It’s exactly what we hoped for, and then some.
We wanted a brand that felt honest and connected to nature, but still premium. What we ended up with feels like us in every way—our customers even comment on it.
$12M
Investment funding secured
4.8x
Social media engagement boost
94%
Customer retention rate
Our product was always strong under the hood, but we struggled to express that clearly. Now, the platform feels sharp, modern, and incredibly intuitive—it’s made onboarding so much smoother.
60%
Training time reduction
$2.3M
Annual efficiency savings
Julian Singh
COO
Boltshift
Our product was always strong under the hood, but we struggled to express that clearly. Now, the platform feels sharp, modern, and incredibly intuitive—it’s made onboarding so much smoother.
60%
Training time reduction
$2.3M
Annual efficiency savings
Julian Singh
COO
Boltshift
We knew our tech was solid, but the brand didn’t reflect that. After the redesign, everything just clicked—sales calls got easier, and people finally ‘got’ what we do.
500x
Github stars gained post-rebrand
95%
Developer-to-CTO approval rate
Aisha Clark
CEO
Warpspeed
We knew our tech was solid, but the brand didn’t reflect that. After the redesign, everything just clicked—sales calls got easier, and people finally ‘got’ what we do.
500x
Github stars gained post-rebrand
95%
Developer-to-CTO approval rate
Aisha Clark
CEO
Warpspeed
We came in with a fuzzy idea and left with a brand that feels completely aligned with our mission. The team really understood our product and turned that into something emotionally resonant.
4.6x
Conversation frequency
0.8 sec
Avg response time
Linh Tran
VP of Product
Ephemeral
We came in with a fuzzy idea and left with a brand that feels completely aligned with our mission. The team really understood our product and turned that into something emotionally resonant.
4.6x
Conversation frequency
0.8 sec
Avg response time
Linh Tran
VP of Product
Ephemeral
[07]
Answers
FAQ
Everything else you're wondering.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.
Millie Zivkovic
Account Manager
AI models build their real-time answers based on high-authority training data and citations. We secure your media features in top-tier news, industry trade publications, and authoritative podcasts, creating the exact digital citations, semantic data, and knowledge graphs that LLMs prioritize when recommending industry experts and solutions.
Exactly 90 minutes upfront, and 15 minutes a day after that. We build a custom AI voice profile that writes exactly like you, meaning our team handles 99% of the manual drafting and pitching. You only need to review the drafts via WhatsApp or Slack for technical accuracy and hit approve.
We operate on flat monthly retainers with zero hidden fees and no billable-hour surprises. After your onboarding, we execute daily media monitoring, AI search indexing, and active pitching. We sync with you daily for approvals and deliver real-time CoverageBook reports so you always know exactly what we are securing. You can track our pitches via Slack channel.
We begin live pitching within 48 hours of completing your 90-minute executive deep-dive. We don't waste weeks on bloated PR proposals, theoretical strategy decks, or project management theater. We launch fast, target high-intent journalist requests, and build immediate momentum.
Absolutely. Our engagements are built to scale with your ambition. If you are on The Authority Protocol but are approaching a Series A funding round or FDA approval, you can seamlessly scale up to The Capital Protocol for a focused sprint to target VC media and investors, then scale back down when the raise is complete.
You work directly with our senior strategists. We don't bait-and-switch by pitching you senior leadership on the sales call and then handing your account to junior interns. Your narrative is managed by seasoned experts leveraging our proprietary AI workflows to ensure precision and speed.
Yes. While our agency is based in London, our media network spans top-tier publications and podcasts across the US, UK, and EU. Whether you need geo-optimized visibility in Silicon Valley, New York, Boston, or European tech hubs, we target the exact markets where your prospective buyers and investors are located.
We offer a strict 6-Week Guarantee for new partners. If we do not secure your first piece of media coverage within the first 6 weeks of activation, we will refund your money, no questions asked. We only take on clients we know we can secure authority for.
[07]
Answers
FAQ
Everything else you're wondering.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.
Millie Zivkovic
Account Manager
AI models build their real-time answers based on high-authority training data and citations. We secure your media features in top-tier news, industry trade publications, and authoritative podcasts, creating the exact digital citations, semantic data, and knowledge graphs that LLMs prioritize when recommending industry experts and solutions.
Exactly 90 minutes upfront, and 15 minutes a day after that. We build a custom AI voice profile that writes exactly like you, meaning our team handles 99% of the manual drafting and pitching. You only need to review the drafts via WhatsApp or Slack for technical accuracy and hit approve.
We operate on flat monthly retainers with zero hidden fees and no billable-hour surprises. After your onboarding, we execute daily media monitoring, AI search indexing, and active pitching. We sync with you daily for approvals and deliver real-time CoverageBook reports so you always know exactly what we are securing. You can track our pitches via Slack channel.
We begin live pitching within 48 hours of completing your 90-minute executive deep-dive. We don't waste weeks on bloated PR proposals, theoretical strategy decks, or project management theater. We launch fast, target high-intent journalist requests, and build immediate momentum.
Absolutely. Our engagements are built to scale with your ambition. If you are on The Authority Protocol but are approaching a Series A funding round or FDA approval, you can seamlessly scale up to The Capital Protocol for a focused sprint to target VC media and investors, then scale back down when the raise is complete.
You work directly with our senior strategists. We don't bait-and-switch by pitching you senior leadership on the sales call and then handing your account to junior interns. Your narrative is managed by seasoned experts leveraging our proprietary AI workflows to ensure precision and speed.
Yes. While our agency is based in London, our media network spans top-tier publications and podcasts across the US, UK, and EU. Whether you need geo-optimized visibility in Silicon Valley, New York, Boston, or European tech hubs, we target the exact markets where your prospective buyers and investors are located.
We offer a strict 6-Week Guarantee for new partners. If we do not secure your first piece of media coverage within the first 6 weeks of activation, we will refund your money, no questions asked. We only take on clients we know we can secure authority for.
[07]
Answers
FAQ
Everything else you're wondering.
Have a question?
Reach out anytime. We're happy to answer any questions before you commit to working together.
Millie Zivkovic
Account Manager
AI models build their real-time answers based on high-authority training data and citations. We secure your media features in top-tier news, industry trade publications, and authoritative podcasts, creating the exact digital citations, semantic data, and knowledge graphs that LLMs prioritize when recommending industry experts and solutions.
Exactly 90 minutes upfront, and 15 minutes a day after that. We build a custom AI voice profile that writes exactly like you, meaning our team handles 99% of the manual drafting and pitching. You only need to review the drafts via WhatsApp or Slack for technical accuracy and hit approve.
We operate on flat monthly retainers with zero hidden fees and no billable-hour surprises. After your onboarding, we execute daily media monitoring, AI search indexing, and active pitching. We sync with you daily for approvals and deliver real-time CoverageBook reports so you always know exactly what we are securing. You can track our pitches via Slack channel.
We begin live pitching within 48 hours of completing your 90-minute executive deep-dive. We don't waste weeks on bloated PR proposals, theoretical strategy decks, or project management theater. We launch fast, target high-intent journalist requests, and build immediate momentum.
Absolutely. Our engagements are built to scale with your ambition. If you are on The Authority Protocol but are approaching a Series A funding round or FDA approval, you can seamlessly scale up to The Capital Protocol for a focused sprint to target VC media and investors, then scale back down when the raise is complete.
You work directly with our senior strategists. We don't bait-and-switch by pitching you senior leadership on the sales call and then handing your account to junior interns. Your narrative is managed by seasoned experts leveraging our proprietary AI workflows to ensure precision and speed.
Yes. While our agency is based in London, our media network spans top-tier publications and podcasts across the US, UK, and EU. Whether you need geo-optimized visibility in Silicon Valley, New York, Boston, or European tech hubs, we target the exact markets where your prospective buyers and investors are located.
We offer a strict 6-Week Guarantee for new partners. If we do not secure your first piece of media coverage within the first 6 weeks of activation, we will refund your money, no questions asked. We only take on clients we know we can secure authority for.